Close Menu
The Central Wire
  • Home
  • News
  • Editorial
  • Business
  • Sci-Tech
  • Entertainment
  • Sports
  • Opinion
  • Markets
  • Automotive
  • Lifestyle
  • Tech Reviews
Facebook
The Central WireThe Central Wire
Subscribe
Thursday, June 5
  • Home
  • News
  • Editorial
  • Business
  • Sci-Tech
  • Entertainment
  • Sports
The Central Wire
  • Home
  • News
  • Editorial
  • Business
  • Sci-Tech
  • Entertainment
  • Sports
Home - Technology - Triumphant Transformation: Apple Revolutionizes EU App Store Policy After Commission Inquiry
Triumphant Transformation: Apple Revolutionizes EU App Store Policy After Commission Inquiry
Apple

Triumphant Transformation: Apple Revolutionizes EU App Store Policy After Commission Inquiry

Technology 09/08/2024Roshan Kumar SahooBy Roshan Kumar Sahoo3 Mins Read

Apple Bows to EU Pressure, Revamps App Store Rules

In a significant concession, Apple has overhauled its App Store policies within the European Union, permitting developers to engage with their customers outside the App Store’s confines. This strategic shift comes in the wake of the European Commission’s June accusation against the tech giant for violating the bloc’s stringent technology regulations.

Previously, the Commission contended that Apple’s business terms primarily allowed “link-outs,” where app developers could embed links within their apps, redirecting users to external web pages for completing transactions. Now, Apple has expanded developers’ capabilities, empowering them to communicate and promote offers available on any platform, not just their own websites, directly from within their apps.

New Fees, New Landscape

However, this newfound freedom comes at a cost. Apple is introducing two novel fees: a 5% acquisition fee for new users and a 10% store services fee for any sales made by app users on any platform within 12 months of app installation. These fees will supersede the existing reduced commission charged for digital goods and services sold through the App Store.

Mixed Reactions

Spotify, a long-standing critic of Apple’s in-app link restrictions, expressed reservations about the proposed changes. A spokesperson stated that Apple’s demand for up to a 25% fee for basic user communication appears to disregard the core principles of the Digital Markets Act.

Commission Scrutiny

The Commission had previously criticized Apple’s fees for facilitating new customer acquisition through the App Store, deeming them excessive. A Commission official affirmed their commitment to evaluating Apple’s policy adjustments, considering feedback from the market, particularly developers.

Navigating the Digital Markets Act

This charge against Apple marks the Commission’s first enforcement action under the landmark Digital Markets Act, designed to curb the dominance of Big Tech. Violations of the DMA can lead to substantial fines, reaching up to 10% of a company’s global annual turnover.

Key Takeaways

  • Apple has revised its EU App Store policy, allowing developers to communicate with customers outside the App Store.
  • This change follows the European Commission’s accusation against Apple for breaching EU tech rules.
  • Apple is introducing two new fees: a 5% acquisition fee and a 10% store services fee.
  • Spotify has criticized the new fees as excessive.
  • The Commission will assess Apple’s policy changes and consider feedback from the market.

Table of Key Learning Points

PointDescription
Policy ChangeApple allows developers to communicate with customers outside the App Store.
Reason for ChangeEuropean Commission charged Apple with breaching EU tech rules.
New Fees5% acquisition fee for new users, 10% store services fee for sales made within 12 months of app installation.
CriticismSpotify criticizes the new fees as excessive.
Commission’s RoleThe Commission will assess Apple’s policy changes and consider market feedback.

Summary: Apple’s App Store policy changes in the EU mark a significant shift in the tech giant’s approach to developer relations and in-app transactions. While offering developers more flexibility, the introduction of new fees has sparked debate. The Commission’s scrutiny underscores the ongoing efforts to regulate Big Tech and ensure fair competition in the digital marketplace.

Roshan Kumar Sahoo
Roshan Kumar Sahoo

Roshan Kumar Sahoo is a multifaceted journalist with expertise in entertainment-related news, sports , tech, and international relations. His ability to navigate these diverse fields allows him to provide readers with a rich blend of content, from the latest entertainment buzz to cutting-edge sports technology and insightful analysis of global affairs. Roshan’s writing is characterized by its depth, accuracy, and engaging style, making him a trusted voice across multiple domains.

App Store Apple developers Digital Markets Act EU European Commission fees in-app links Spotify
Previous ArticleMaduro’s Bold Move: Venezuelan President Shuts Down X for 10 Days Amidst Political Turmoil
Next Article OpenAI: The Disruptive Force Challenging Google’s Hegemony

Keep Reading

DJI Drones Banned: US Cites National Security Concerns

Europe’s Final Vega Rocket Launches Sentinel-2C Satellite into Orbit

NASA Astronaut Reports Strange Noise from Boeing Starliner Capsule

DMCA.com Protection Status
World At a Glance

Ireland Hate Speech Law Shelved After Controversy

22/09/2024

Russian Airstrike Hits Kharkiv, Injuring 12 Civilians

22/09/2024

Ukraine War: Russia Rejects Peace Talks in Diplomatic Blow

22/09/2024

France Right-Wing Government Rises Amid Political Deadlock

22/09/2024

Ukraine War: Allies’ Support Key to Victory, Zelenskyy Warns

22/09/2024
Trending Now

Armani/Caffè Debuts in Mumbai, Redefining Luxury Dining

13/09/2024

Friday the 13th: Superstition, History, and the Internet’s Obsession

13/09/2024

Paris Paralympics 2024: India’s Record 29 Medals Achieved

09/09/2024

All the Winners (and EGOTs) of the 2024 Creative Arts Emmys

09/09/2024

Gillian Anderson’s Evolution: From Iconic TV Star to Advocate for Women’s Sexual Liberation

09/09/2024
TCW LOGO
  • World Today
  • India Today
  • Sports
  • Entertainment
  • Business
  • Gadgets Review
  • Car Review
  • Bike Review
  • Mobile Review
  • Tablet review
  • Editorials
  • Opinion
  • Editor's Choice
  • Explained
  • Trending Now
© 2025 The Central Wire or its affiliated companies. All rights reserved.
  • Privacy Policy
  • Terms
  • About Us
  • Contact Us

Type above and press Enter to search. Press Esc to cancel.