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Home - Business News - Firms look to secure women’s safety with timings, transport, SOS options
Firms look to secure women's safety with timings, transport, SOS options

Firms look to secure women’s safety with timings, transport, SOS options

Business News 22/08/2024Dhuleswar GarnayakBy Dhuleswar Garnayak5 Mins Read

The measures come in an environment where a big chunk of women have expressed their decision to move on in two years citing reasons such as the lack of an inclusive work culture and disparity in pay.

“We have many women working at our factories, in shifts, across India. They are picked up from and dropped at their home locations. During night shifts, women security guards are stationed at the premises, besides having active CCTV cameras at all locations, ” said Supratik Bhattacharyya, chief talent officer at RPG Group. Raychem RPG, which offers engineering solutions and services, allows women employees to stay at a hotel closest to the airport in case she arrives late at her destination, irrespective of her travel entitlements.

Apart from the generic zero-tolerance policy on harassment, Tata Motors offers flexible shift timings for women and door-to-door transport equipped with female security personnel and audio-enabled CCTV. For women who work on the shop floor across shifts, there are mid-level managers in some locations who voluntarily rotate supervision until the last woman employee reaches home and reports back to the local leadership team, said Tata Motors CHRO Sitaram Kandi.

E-commerce giant Amazon also has similar measures in place. The company offers commute services with designated pick-up and drop-off points, and encourages female employees to use company-provided safe transport that includes the accompaniment of a security guard at night, said Liju Thomas, Amazon India’s director of human resources. Thomas added that all vehicles are equipped with live speed monitoring, SOS buttons, and real-time alerts.

Firms look to secure women's safety with timings, transport, SOS options

Lack of safety for women employees has become the focal point for protests across the country after a Kolkata doctor was found raped and murdered in the Kolkata hospital where she worked.

Contents

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  • Rising grievances
  • Other initiatives

Rising grievances

At Indian companies, more harassment cases are surfacing as a larger share of women register their grievances.

Only 81 out of the top 300 companies listed on NSE had reported complaints in FY23, showed a study by the Center for Economic Data & Analysis (CEDA). In FY14, the year when the Prevention of Sexual Harassment (POSH) Act came into force, these 300 companies reported 161 cases. The number shot up to 767 in FY22, and 1,160 in FY23.

Quick commerce firms employing women delivery partners have added more security. Big Basket’s women delivery partners have guidelines on doorstep delivery, alignment of convenient delivery slots and SOS facility for use in case of emergencies.

Food and grocery delivery company Swiggy said it has several safety protocols to ensure the safety of women delivery staff. In the past, the company had instituted measures like ‘safe zones’ and capping delivery hours at 6 PM for female delivery partners. However, this cap became a challenge during peak delivery slots. Swiggy said it has now put in place several security processes including situational training and SOS-emergency support that connects the delivery person to a helpline, local police or an ambulance as needed. Female and male delivery workers alike have the option to decline deliveries if they deem an area to be unsafe, with no questions or disincentives.

The safety metrics gain prominence at a time companies are working to improve their gender diversity and prevent exits. As much as 47% of the 24,000 women employees surveyed by consulting firm Aon said that they are unsure or will leave their firms in two years, citing workplace bias, absence of an inclusive work culture, pay disparity and limited career progression. The study -Aon’s 2024 Voice of Women – was conducted between March and June this year.

Apollo Hospitals is taking steps to ensure its caregivers feel safe. “Many of our nurses stay in hostels that are provided by Apollo. So, we take that workplace environment carefully. But of course, we can never be careful enough,” Madhu Sasidhar, president and chief executive officer Apollo Hospital Enterprises told Mint in August . The hospital chain said it encourages caregivers to speak up against any unsafe environment. “This not only includes patient care, but also caregivers, who could be at risk,” Sasidhar added.

Other initiatives

Firms are coming up with multiple initiatives to support female sales teams visiting remote areas with better access to hotels for overnight stays at the nearest city, and are tying up with ride hailing platforms to prioritize transport for them.

Yokohama Off-Highway Tires, which saw a jump in women workforce from 50 to 1000 in the last four years, decided that it needed to ensure safety at many stages. “There were some places where women had to walk a distance to access washrooms and that infrastructure was changed with more resting areas and washrooms nearby,” said Amit Chincholikar, global chief human resources officer. The company, where every fifth employee is a woman, has bus routes to locations mapped, ensuring women are not the last to be dropped from factories and their hostels or stay arrangements are not more than 20 minutes away from the workplace.

The safety concerns are a challenge when hiring women workers in many manufacturing, engineering or factory set-ups.

Teamlease estimates that at least 25% of women decline job offers when they realize provisions such as suitable accommodation are not available.

Many manufacturing units located on the outskirts of cities or designated manufacturing often lack adequate housing options. In such cases, “the establishment of working women’s hostels and creche facilities is crucial, particularly when women receive job opportunities at locations far from their homes,” Teamlease chief strategy officer Subburathinam P. said.

He added that by maintaining a clear workplace anti-harassment policy, establishing an Internal Complaints Committee and raising awareness about the consequences of harassment, organizations play an active role in preventing violence and promoting gender equality, which are essential to strengthen the trust between employers and female employees.

With inputs from Naman Suri

Dhuleswar Garnayak
Dhuleswar Garnayak

Dhuleswar Garnayak is a seasoned journalist with extensive expertise in international relations, business news, and editorials. With a keen understanding of global dynamics and a sharp analytical mind, Dhuleswar provides readers with in-depth coverage of complex international issues and business developments. His editorial work is known for its insightful analysis and thought-provoking commentary, making him a trusted voice in understanding the intersections of global affairs and economic trends.

Firms options safety secure SOS timings transport Women womens
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