India’s Golden Boy, Neeraj Chopra, proved his mettle again after winning a second Olympic medal in Paris last month. Chopra had won a gold medal for India in the previous Olympics edition. As Neeraj Chopra became the first track-and-field athlete from India to win medals in consecutive Olympic editions, brands have been queuing up to sign him for endorsements.
Neeraj Chopra, who holds the rank of a Subedar in the Indian Army, is likely to witness a 30-40% surge in his brand valuation after his performance at the Paris Olympics 2024, reported Economic Times citing global financial advisory firm Kroll.
The surge in Neeraj Chopra’s popularity among companies and advertisers might raise his brand valuation to around $40 million ( 330 crore), reported ET. Before the Paris Olympics, his brand valuation was around $29.6 million.
Brand value surge for Vinesh Phogat after Paris Olympics exit
Ace Indian wrestler Vinesh Phogat lost her chance to win Gold and even Olympic silver after being disqualified from the multi-sport event because of exceeding weight by 100 grams. Despite her heartbreaking loss, Vinesh Phogat’s brand valuation surged significantly after the Paris Olympics. According to ET report, at least fifteen brands have approached Phogat to sign her for their ad campaigns. Phogat’s endorsement fee has increased multi-folds from 25 lakhs to 1 crore per deal per year after the games.
Manu Bhaker is the new favorite for firms for advertisement
Manu Bhaker stunned the nation with a powerful performance at the Paris Olympics. She created history by becoming the first Indian woman in Independent India to win two medals at the same edition of the decorated event. Multiple firms have now approached the Indian shooter for brand endorsements and advertisements. After the Paris Olympics 2024, Bhaker’s per deal per year fee has increased phenomenally from 25 lakhs to 1.5 crore.
It is not just Phogat, Bhaker, or Chopra; there is a rush to sign Indian athletes who performed well at the recently concluded Paris Olympics. Most of the brands belong to different categories such as packaged foods, health, nutrition, jewellery, banking, education, etc.
Dhuleswar Garnayak is a seasoned journalist with extensive expertise in international relations, business news, and editorials. With a keen understanding of global dynamics and a sharp analytical mind, Dhuleswar provides readers with in-depth coverage of complex international issues and business developments. His editorial work is known for its insightful analysis and thought-provoking commentary, making him a trusted voice in understanding the intersections of global affairs and economic trends.
