**India’s Golden Boy: Neeraj Chopra’s Brand Valuation Surges After Paris Olympics**
Neeraj Chopra, India’s Golden Boy, has once again proven his mettle by winning a second Olympic medal in Paris last month. As the first track-and-field athlete from India to win medals in consecutive Olympic editions, brands have been queuing up to sign him for endorsements.
**Neeraj Chopra’s Brand Valuation to Surge by 30-40%**
According to a report by Economic Times, citing global financial advisory firm Kroll, Neeraj Chopra’s brand valuation is likely to witness a 30-40% surge after his performance at the Paris Olympics 2024. This could raise his brand valuation to around $40 million (₹330 crore), up from the previous valuation of $29.6 million.
**Vinesh Phogat’s Brand Value Surge After Paris Olympics Exit**
Despite being disqualified from the Paris Olympics due to exceeding weight by 100 grams, Vinesh Phogat’s brand valuation has surged significantly. At least fifteen brands have approached Phogat to sign her for their ad campaigns, with her endorsement fee increasing multi-folds from ₹25 lakhs to ₹1 crore per deal per year.
**Manu Bhaker: The New Favorite for Firms for Advertisement**
Manu Bhaker stunned the nation with a powerful performance at the Paris Olympics, becoming the first Indian woman in Independent India to win two medals at the same edition of the event. Multiple firms have now approached the Indian shooter for brand endorsements and advertisements, with her per deal per year fee increasing phenomenally from ₹25 lakhs to ₹1.5 crore.
**Rush to Sign Indian Athletes After Paris Olympics**
It’s not just Phogat, Bhaker, or Chopra; there is a rush to sign Indian athletes who performed well at the recently concluded Paris Olympics. Most of the brands belong to different categories such as packaged foods, health, nutrition, jewellery, banking, education, etc.
**Conclusion**
The Paris Olympics have brought a new wave of opportunities for Indian athletes, with brands eager to sign them for endorsements. Neeraj Chopra’s brand valuation is likely to surge by 30-40% after his performance at the Paris Olympics 2024, while Vinesh Phogat’s brand valuation has surged significantly despite her disqualification. Manu Bhaker has also become a favorite among firms for advertisements, with her per deal per year
Dhuleswar Garnayak is a seasoned journalist with extensive expertise in international relations, business news, and editorials. With a keen understanding of global dynamics and a sharp analytical mind, Dhuleswar provides readers with in-depth coverage of complex international issues and business developments. His editorial work is known for its insightful analysis and thought-provoking commentary, making him a trusted voice in understanding the intersections of global affairs and economic trends.
